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Essentials of marketing research/

Essentials of marketing research/ Babin, Barry J.; Zikmund, William G - 6th ed. - USA: Cengage Learning, 2016 - 494p. JMP Access Code

ISBN: 9781305263475

Subjects--Topical Terms:
Marketing research.
Marketing research--Study and teaching.

Dewey Class. No.: 658.83

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