Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /

Rowles, Daniel,

Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. - Second edition.

Academic

Includes bibliographical references and index.

    Section - ONE: Mobile Marketing in Perspective;
      Chapter - 01: Introduction; Chapter - 02: Understanding the user journey; Chapter - 03: Technology change and adoption; Chapter - 04: Disruption and integration; Chapter - 05: Devices, platforms and technology: why it doesn’t matter; Chapter - 06: The future of mobile marketing; Section - TWO: The Tactical Toolkit;
        Chapter - 07: Introduction; Chapter - 08: Mobile sites and responsive design; Chapter - 09: Mobile and email; Chapter - 10: How to build an app; Chapter - 11: Social media and mobile; Chapter - 12: Mobile search; Chapter - 13: Mobile advertising; Chapter - 14: Augmented reality (AR) and virtual reality (VR); Chapter - 15: Quick Response (QR) codes; Chapter - 16: Location based devices and beacons; Chapter - 17: Near field communication (NFC) and mobile payments; Chapter - 18: Instant messenger apps and Short messaging service (SMS); Chapter - 19: Mobile analytics; Section - THREE: Mobile Marketing Checklists;
          Chapter - 20: Introduction; Chapter - 21: Checklists; Chapter - 22: Conclusions

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          Internet marketing.
          Mobile commerce.
          Cell phone systems.

          658.872