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Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles.

By: Material type: TextPublisher: London : KoganPage, 2017Edition: Second editionContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780749479800 (Mobipocket ebook) :
Subject(s): Additional physical formats: Print version :: No titleDDC classification:
  • 658.872 23
Contents:
<ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: Mobile Marketing in Perspective; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction; Chapter - 02: Understanding the user journey; Chapter - 03: Technology change and adoption; Chapter - 04: Disruption and integration; Chapter - 05: Devices, platforms and technology: why it doesn’t matter; Chapter - 06: The future of mobile marketing; Section - TWO: The Tactical Toolkit; <ul style='padding-top:0;list-style:none;'>Chapter - 07: Introduction; Chapter - 08: Mobile sites and responsive design; Chapter - 09: Mobile and email; Chapter - 10: How to build an app; Chapter - 11: Social media and mobile; Chapter - 12: Mobile search; Chapter - 13: Mobile advertising; Chapter - 14: Augmented reality (AR) and virtual reality (VR); Chapter - 15: Quick Response (QR) codes; Chapter - 16: Location based devices and beacons; Chapter - 17: Near field communication (NFC) and mobile payments; Chapter - 18: Instant messenger apps and Short messaging service (SMS); Chapter - 19: Mobile analytics; Section - THREE: Mobile Marketing Checklists; <ul style='padding-top:0;list-style:none;'>Chapter - 20: Introduction; Chapter - 21: Checklists; Chapter - 22: Conclusions
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Holdings
Item type Current library Collection Call number Status Barcode
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section Circulation 658.872 R797 2017 (Browse shelf(Opens below)) Available 01745

Academic

Includes bibliographical references and index.

<ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: Mobile Marketing in Perspective; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction; Chapter - 02: Understanding the user journey; Chapter - 03: Technology change and adoption; Chapter - 04: Disruption and integration; Chapter - 05: Devices, platforms and technology: why it doesn’t matter; Chapter - 06: The future of mobile marketing; Section - TWO: The Tactical Toolkit; <ul style='padding-top:0;list-style:none;'>Chapter - 07: Introduction; Chapter - 08: Mobile sites and responsive design; Chapter - 09: Mobile and email; Chapter - 10: How to build an app; Chapter - 11: Social media and mobile; Chapter - 12: Mobile search; Chapter - 13: Mobile advertising; Chapter - 14: Augmented reality (AR) and virtual reality (VR); Chapter - 15: Quick Response (QR) codes; Chapter - 16: Location based devices and beacons; Chapter - 17: Near field communication (NFC) and mobile payments; Chapter - 18: Instant messenger apps and Short messaging service (SMS); Chapter - 19: Mobile analytics; Section - THREE: Mobile Marketing Checklists; <ul style='padding-top:0;list-style:none;'>Chapter - 20: Introduction; Chapter - 21: Checklists; Chapter - 22: Conclusions

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