Principles of marketing/
Principles of marketing/
Philip Kotler ... [et al.].
- 4th European ed.
- Harlow : Financial Times Prentice Hall, 2005.
- xxxiv, 954 p. : ill. (some col.), col. ports.; 28 cm.
Previous ed.: 2001.
Includes bibliographical references and index.
0273684566 (pbk.)
Marketing.
Marketing--Europe.
658.80094
Previous ed.: 2001.
Includes bibliographical references and index.
0273684566 (pbk.)
Marketing.
Marketing--Europe.
658.80094