Principles of marketing/ (Record no. 250)
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                            | 000 -LEADER | |
|---|---|
| fixed length control field | 00567nam a22001817a 4500 | 
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0273684566 (pbk.) | 
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80094 | 
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing/ | 
| Statement of responsibility, etc | Philip Kotler ... [et al.]. | 
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th European ed. | 
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : | 
| Name of publisher | Financial Times Prentice Hall, | 
| Year of publication | 2005. | 
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxiv, 954 p. : | 
| Other physical details | ill. (some col.), col. ports.; 28 cm. | 
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2001. | 
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. | 
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. | 
| Topical Term | Marketing | 
| Geographic subdivision | Europe. | 
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. | 
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS | 
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type | 
|---|---|---|---|---|---|---|---|---|---|---|---|
| KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 06.09.2017 | Donated by Mr. Rasem Naser | 658.80094 2005 | 00502 | 31.10.2017 | BOOKS |