Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed., international ed. - London : McGraw-Hill, 2006. - xxvii, 708 p. : ill. 26 cm.
Includes bibliographical references and index.
9780071244961 (pbk.) 0071244964 (pbk.) :
Service industries --Marketing.
Customer services
Marketing.
658.8
Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed., international ed. - London : McGraw-Hill, 2006. - xxvii, 708 p. : ill. 26 cm.
Includes bibliographical references and index.
9780071244961 (pbk.) 0071244964 (pbk.) :
Service industries --Marketing.
Customer services
Marketing.
658.8