Services marketing : (Record no. 254)

MARC details
000 -LEADER
fixed length control field 00727nam a22002177a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780071244961 (pbk.)
ISBN 0071244964 (pbk.) :
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Zeithaml, Valarie A.
245 ## - TITLE STATEMENT
Title Services marketing :
Sub Title integrating customer focus across the firm/
Statement of responsibility, etc Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 ## - EDITION STATEMENT
Edition statement 4th ed., international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London :
Name of publisher McGraw-Hill,
Year of publication 2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii, 708 p. :
Other physical details ill.
Accompanying material 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Service industries
Form subdivision Marketing.
Topical Term Customer services
Topical Term Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
Personal name Gremler, Dwayne D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOKS
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Full call number Accession Number Price effective from Koha item type
        KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 06.09.2017 Donated by Mr. Rasem Naser 658.8 2006 00506 05.11.2017 BOOKS