Consumer behavior :

Hawkins, Del I.

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : col. ill. ; 27 cm 1 CD-ROM (4 3/4 in.)

LC Copy 1 imperfect: accompanying CD-ROM wanting.

Includes bibliographical references and index.

9780073530048 (alk. paper) 0073530042 (alk. paper)

2011049525


Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

HF5415.33.U6 / H38 2013

658.83420973