International Marketing: (Record no. 104)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00426nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781118830284 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 245 ## - TITLE STATEMENT | |
| Title | International Marketing: |
| Sub Title | an Asia Pacific focus/ |
| Statement of responsibility, etc | Masaaki Kotabe; Kristiaan Helsen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Singapore |
| Name of publisher | Wiley |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XXIV, 595 S. : Ill. |
| Other physical details | graph. Darst. ; 250 mm x 150 mm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| Form subdivision | Export marketing |
| Geographic subdivision | Asia, Pacific Area |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 03.03.2016 | 658.8 2015 | 00248 | 03.03.2016 | TEXT BOOK |