Advertising, promotion, and other aspects of integrated marketing communications/ (Record no. 50)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00390nam a2200121 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781133191421 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion, and other aspects of integrated marketing communications/ |
| Statement of responsibility, etc | Terence A. Shimp, J. Craig Andrews |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Cengage Learning |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 729 pages : illustrations ; 28 cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 05.11.2015 | 658.82 2013 | 00144 | 05.11.2015 | TEXT BOOK |