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Advertising, promotion, and other aspects of integrated marketing communications/ Terence A. Shimp, J. Craig Andrews

Material type: TextPublication details: Cengage LearningEdition: International EditionDescription: xxii, 729 pages : illustrations ; 28 cmISBN:
  • 9781133191421
DDC classification:
  • 658.82
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Holdings
Item type Current library Call number Status Barcode
TEXT BOOK KUWAIT TECHNICAL COLLEGE LIBRARY 658.82 2013 (Browse shelf(Opens below)) Available 00144

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