Consumer behaviour / (Record no. 845)

MARC details
000 -LEADER
fixed length control field 01797nam a22003615i 4500
001 - CONTROL NUMBER
control field 20698719
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230313063029.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181005s2019 cau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018960432
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526450012 (pbk. : alk. paper)
International Standard Book Number 9781526450005 (hardback : alk. paper)
International Standard Book Number 9781526471079 (epub2)
International Standard Book Number 9781526471062 (web pdf)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.8342
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sethna, Zubin.
245 10 - TITLE STATEMENT
Title Consumer behaviour /
Statement of responsibility, etc. Zubin Sethna, Jim Blythe.
250 ## - EDITION STATEMENT
Edition statement 4th edition.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1903
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Thousand Oaks, CA :
Name of producer, publisher, distributor, manufacturer SAGE Pub.,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Part One: Consumer Behaviour in Context Chapter 1: Understanding Consumer Behaviour Chapter 2: Decisions, Behaviours and Interactions Chapter 3: Innovation and Digital Technologies Chapter 4: Consumption in B2C vs. B2BChapter 5: Consumer Journeys Through the Gardens of Technology Part Two: Consumers as Individuals (The Psychological Issues)Chapter 6: Drive, Motivation and Hedonism Chapter 7: The Self and Personality Chapter 8: Perception Chapter 9: Learning and Knowledge Chapter 10: Attitude Formation and Change Part Three: Consumers as Social Actors (The Sociological Issues)Chapter 11: Reference Groups Chapter 12: Age, Gender and Familial Roles Chapter 13: Culture and Social Mobility Chapter 14: Ethical Consumption Chapter 15: Sustainable Consumption
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
9 (RLIN) 190
Personal name Blythe, Jim
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY Book 13.03.2023 ktech Library   658.8342 01126 13.03.2023 13.03.2023 BOOKS RESERVE BOOK