Part One: Consumer Behaviour in Context Chapter 1: Understanding Consumer Behaviour Chapter 2: Decisions, Behaviours and Interactions Chapter 3: Innovation and Digital Technologies Chapter 4: Consumption in B2C vs. B2BChapter 5: Consumer Journeys Through the Gardens of Technology Part Two: Consumers as Individuals (The Psychological Issues)Chapter 6: Drive, Motivation and Hedonism Chapter 7: The Self and Personality Chapter 8: Perception Chapter 9: Learning and Knowledge Chapter 10: Attitude Formation and Change Part Three: Consumers as Social Actors (The Sociological Issues)Chapter 11: Reference Groups Chapter 12: Age, Gender and Familial Roles Chapter 13: Culture and Social Mobility Chapter 14: Ethical Consumption Chapter 15: Sustainable Consumption

Includes bibliographical references and index.