Digital marketing excellence : planning, optimizing and integrating online marketing /
Smith, P. R. 1957-
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. - Fifth edition. - xxvii, 660 pages ; 26 cm
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
9781138191686 (hardback : alk. paper) 9781138191709 (pbk. : alk. paper)
2016041418
Internet marketing.
HF5415.1265 / .S615 2017
658.8/72
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. - Fifth edition. - xxvii, 660 pages ; 26 cm
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
9781138191686 (hardback : alk. paper) 9781138191709 (pbk. : alk. paper)
2016041418
Internet marketing.
HF5415.1265 / .S615 2017
658.8/72