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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

By: Contributor(s): Material type: TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Fifth editionDescription: xxvii, 660 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138191686 (hardback : alk. paper)
  • 9781138191709 (pbk. : alk. paper)
Uniform titles:
  • eMarketing excellence
Subject(s): Additional physical formats: Online version:: Digital marketing excellence.DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .S615 2017
Contents:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
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Holdings
Item type Current library Call number Status Notes Barcode
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY 658.872 C3466 2017 c.1 (Browse shelf(Opens below)) Available RESERVE BOOK 00907

Revised edition of the authors' eMarketing excellence, first published in 2002.

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

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