Digital marketing excellence : (Record no. 441)

MARC details
000 -LEADER
fixed length control field 01939cam a2200397 i 4500
001 - CONTROL NUMBER
control field 19382173
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210328131840.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161121s2017 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016041418
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138191686 (hardback : alk. paper)
International Standard Book Number 9781138191709 (pbk. : alk. paper)
Canceled/invalid ISBN 9781315640341 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .S615 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
Relator term author.
240 10 - UNIFORM TITLE
Uniform title eMarketing excellence
245 10 - TITLE STATEMENT
Title Digital marketing excellence :
Remainder of title planning, optimizing and integrating online marketing /
Statement of responsibility, etc. Dave Chaffey and PR Smith.
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- New York :
Name of producer, publisher, distributor, manufacturer Routledge, Taylor & Francis Group,
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 660 pages ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Revised edition of the authors' eMarketing excellence, first published in 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Smith, P. R. (Paul Russell), 1957-
Title Digital marketing excellence.
Edition Fifth edition
Place, publisher, and date of publication London ; New York : Routledge, Taylor & Francis Group, 2017
International Standard Book Number 9781315640341
Record control number (DLC) 2016055724
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 10.01.2022 658.872 C3466 2017 c.1 00907 10.01.2022 10.01.2022 BOOKS RESERVE BOOK