Essentials of marketing research /

Babin, Barry J.,

Essentials of marketing research / Barry J. Babin, Louisiana Tech University. - Seventh edition. - xxii, 490 pages : color illustrations ; 28 cm

Earlier edition entered under: William G. Zikmund.

Includes bibliographical references (pages 475-482) and index.

9781337693974 9780357033937

2018941314


Marketing research.

HF5415.2 / .Z537 2019

658.8/3