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Essentials of marketing research / Barry J. Babin, Louisiana Tech University.

By: Material type: TextPublisher: Boston, MA : Cengage, [2019]Edition: Seventh editionDescription: xxii, 490 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781337693974
  • 9780357033937
Subject(s): DDC classification:
  • 658.8/3 23
LOC classification:
  • HF5415.2 .Z537 2019
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Holdings
Item type Current library Call number Status Notes Date due Barcode
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY 658.83 B117 2019 c.1 (Browse shelf(Opens below)) Available RESERVE BOOK 00944
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY 658.83 B117 2019 c.2 (Browse shelf(Opens below)) Checked out 01.08.2024 00945

Earlier edition entered under: William G. Zikmund.

Includes bibliographical references (pages 475-482) and index.

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