Essentials of marketing research / (Record no. 695)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01128cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20452415 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220810064337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180413s2019 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018941314 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781337693974 |
| Qualifying information | (Soft-cover Edition) |
| International Standard Book Number | 9780357033937 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .Z537 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Babin, Barry J., |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc. | Barry J. Babin, Louisiana Tech University. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston, MA : |
| Name of producer, publisher, distributor, manufacturer | Cengage, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2019] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 490 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Earlier edition entered under: William G. Zikmund. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 475-482) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Total Checkouts | Checked out | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 10.08.2022 | 658.83 B117 2019 c.1 | 00944 | 10.08.2022 | 10.08.2022 | BOOKS | RESERVE BOOK | |||||||
| Dewey Decimal Classification | KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 10.08.2022 | 658.83 B117 2019 c.2 | 00945 | 16.10.2024 | 10.08.2022 | BOOKS | 1 | 01.08.2024 | 16.10.2024 |