Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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TextPublication details: London : McGraw-Hill, 2006.Edition: 4th ed., international edDescription: xxvii, 708 p. : ill. 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
BOOKS	KUWAIT TECHNICAL COLLEGE LIBRARY	658.8 2006 (Browse shelf(Opens below))	Available	00506

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Includes bibliographical references and index.

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