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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm 1 CD-ROM (4 3/4 in.)ISBN: - 9780073530048 (alk. paper)
- 0073530042 (alk. paper)
- 658.83420973 23
- HF5415.33.U6 H38 2013
| Item type | Current library | Call number | Status | Barcode | |
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KUWAIT TECHNICAL COLLEGE LIBRARY | 658.83420973 H3141 2013 c.1 (Browse shelf(Opens below)) | Available | 00162 | |
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KUWAIT TECHNICAL COLLEGE LIBRARY | 658.83420973 H3141 2013 c.2 (Browse shelf(Opens below)) | Available | 00163 | |
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KUWAIT TECHNICAL COLLEGE LIBRARY | 658.83420973 H3141 2013 c.3 (Browse shelf(Opens below)) | Available | 00164 | |
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KUWAIT TECHNICAL COLLEGE LIBRARY | 658.83420973 H3141 2013 c.4 (Browse shelf(Opens below)) | Available | 00833 | |
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KUWAIT TECHNICAL COLLEGE LIBRARY | 658.83420973 H3141 2013 c.5 (Browse shelf(Opens below)) | Available | 00834 |
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| 658.83420973 H3141 2013 c.2 Consumer behavior : | 658.83420973 H3141 2013 c.3 Consumer behavior : | 658.83420973 H3141 2013 c.4 Consumer behavior : | 658.83420973 H3141 2013 c.5 Consumer behavior : | 658.85 1991 The salesperson's pocketbook/ | 658.85 1996 The telesales pocketbook/ | 658.85 1996 The telesales pocketbook/ |
LC Copy 1 imperfect: accompanying CD-ROM wanting. DLC
Includes bibliographical references and index.
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