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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780073530048 (alk. paper)
  • 0073530042 (alk. paper)
Subject(s): DDC classification:
  • 658.83420973 23
LOC classification:
  • HF5415.33.U6 H38 2013
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Item type Current library Call number Status Barcode
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY 658.83420973 H3141 2013 c.1 (Browse shelf(Opens below)) Available 00162
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY 658.83420973 H3141 2013 c.2 (Browse shelf(Opens below)) Available 00163
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY 658.83420973 H3141 2013 c.3 (Browse shelf(Opens below)) Available 00164
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY 658.83420973 H3141 2013 c.4 (Browse shelf(Opens below)) Available 00833
BOOKS KUWAIT TECHNICAL COLLEGE LIBRARY 658.83420973 H3141 2013 c.5 (Browse shelf(Opens below)) Available 00834

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LC Copy 1 imperfect: accompanying CD-ROM wanting. DLC

Includes bibliographical references and index.

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