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Advertising, promotion, and other aspects of integrated marketing communications/ Terence A. Shimp, J. Craig Andrews
Material type:
TextPublication details: Cengage LearningEdition: International EditionDescription: xxii, 729 pages : illustrations ; 28 cmISBN: - 9781133191421
- 658.82
| Item type | Current library | Call number | Status | Barcode | |
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TEXT BOOK
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KUWAIT TECHNICAL COLLEGE LIBRARY | 658.82 2013 (Browse shelf(Opens below)) | Available | 00144 |
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| 658.812 2009 Customer relationship management: | 658.812 2013 The C.R.M. pocketbook/ | 658.812 Sm65 2015 On purpose : delivering a branded customer experience people love / | 658.82 2013 Advertising, promotion, and other aspects of integrated marketing communications/ | 658.827 J6355 2022 Branding that means business / | 658.827 J6355 2022 Branding that means business : how to build enduring bonds between brands, consumers and markets / | 658.827 J7245 2017 Branding : a very short introduction / |
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