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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

By: Contributor(s): Material type: TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Fifth editionDescription: xxvii, 660 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138191686 (hardback : alk. paper)
  • 9781138191709 (pbk. : alk. paper)
Uniform titles:
  • eMarketing excellence
Subject(s): Additional physical formats: Online version:: Digital marketing excellence.DDC classification:
  • 658.8/72 23
LOC classification:
  • HF5415.1265 .S615 2017
Contents:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
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Revised edition of the authors' eMarketing excellence, first published in 2002.

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

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